Husqvarna integrates Blastrac and Diamatic surface preparation offering under the Husqvarna brand


Husqvarna Construction today announces its plans to further consolidate brands in the surface preparation segment. Over the coming years, the recently acquired Blastrac and Diamatic products, services, and solutions will be rebranded as Husqvarna and integrated into the global Husqvarna offering.


In January 2021 Husqvarna completed the acquisition of Blastrac, a leading provider of surface preparation equipment and solutions for the global construction and remediation industry.

“We have now built one strong team with the commitment to deliver the best possible experience to our broad range of customers. With our combined expertise and our wider offering we are ready to serve our customers and shape the surface preparation industry for tomorrow,” says Stijn Verherstraeten, Vice President Concrete Surfaces & Floors, at Husqvarna Construction.


The additional offering will considerably enhance the existing Husqvarna surface preparation portfolio by bringing advanced shot-blasting, scraping and scarifying solutions to Husqvarna customers and partners. In their turn, Blastrac customers and partners will get access to new adjacent products such as compactors, concrete placement equipment, sawing & drilling equipment and demolition robots as well as a wide (digital) service offering.


“We really look forward to giving our customers access to the best and broadest surface preparation range in the industry – paired with what is probably the most competent and passionate team and all of this under one strong brand. We will build on the combined surface preparation portfolio and will further invest in innovation leadership over the years to come to make sure our customers can always count on us to complete their work in the most productive, sustainable and safe manner,” says Stijn Verherstraeten.

The first wave of rebranded Blastrac and Diamatic products will be launched mid-2022 and will further shape and complement the Husqvarna offering for floor grinding, scarifying and scraping. The second wave targeting spring 2023 will include shot-blasting solutions and associated dust extractors.


For more information, please contact: Sarah Moggs, sarah.moggs@husqvarnagroup.com

SIKA APPOINTS PRODUCT MANAGER TO PROGRESS HIGH-PERFORMANCE FLOORING RANGE WITH ‘EXCITING INNOVATION’

Global building products manufacturer, Sika, has appointed a Product Manager to oversee its evolving UK flooring range.

Berk Aydin takes up the role within the company’s Flooring division, having held the same position at Sika Turkey for the past six years.

A highly-experienced Flooring Product Engineer, Berk has also excelled in Planning, Marketing and Sales roles within the construction industry. As Sika Product Manager he will be responsible for underpinning the UK Flooring range’s compatibility with market requirements and exciting innovation.

Speaking of the requirements of his latest Sika role, Berk, 33, said: “Sika has an ever-changing and dynamic flooring product range. Each day could see new technology become available. Therefore, as manufacturers, we need to ensure our products are fully-equipped with such advancements. This dedication to innovation and extracting even higher performance levels from our flooring range is why the Sika brand remains so respected throughout the industry. As Flooring Product Manager, I look forward to ensuring that fine reputation is upheld.”

As well as ensuring Sika flooring systems contain the latest technologies in order to maintain their best-in-class performance, Berk will be looking to introduce new colour ranges to support industry and customer trends. Additionally, continuing product compliance with local legislations and global sustainability requirements, will be among Berk’s remit as Product Manager.

Berk, who has an MBA and a BSc in Civil Engineering, added: “Our success is built upon us listening to our customers and responding to their needs. Fulfilling their requirements and those of the industry takes an agile, collaborative, flexible and dynamic approach. We have these abilities in abundance at Sika. In my new role I’ve found myself a great team to work with. This team spirit will be key to our long-term success.”