The View From FeRFA
FeRFA – the Resin Flooring Association aims to improve its service to members and to create a ‘go to’ resource for the whole resin flooring industry with the launch of a new website this summer.
The FeRFA website has been an important resource for companies in the resin flooring industry for a number of years. This month the Association is launching an entirely new site which includes all the familiar features which the industry has come to value, such as best practice technical guidance. FeRFA’s online presence now has a refreshed, modern look and a simple, intuitive user interface.
The first impression the visitor has of the new site is that it is highly visual and image-led, showcasing some of the best resin flooring installations on the market. High quality project imagery highlights the potential of resin flooring. Case studies are divided into a number of key sectors, including manufacturing, commercial, aviation, retail and other areas. The main image on the homepage ‘rotates’, meaning that a new image comes up each time the page is refreshed, again showcasing key projects and installations. The homepage also features an updated FeRFA logo.
To make it easier than ever before to find a FeRFA member, it is possible to search on Member Category (for instance contractor or manufacturer), Flooring Type, Industry Sector or Service offered. This makes it straightforward for the industry to access the high quality services offered by FeRFA members.
The new site is built on WordPress and uses a Content Management System to enhance ease of use for both user and administrator. The fact that new content can be quickly and easily added also means that the content will be newer and more relevant than ever before. Members are able to update their entries on the site in a straightforward and intuitive fashion. Each member has their own login details, enabling them to upload, not just basic company information, but news stories and articles which they believe may be of interest to the wider resin flooring community.
The site also features very powerful Google analytical tools, so that numbers of visits, most visited pages, length of time on the site and other useful data is collected. This data can be used for further development and enhancement of the site in the future.
Up to 50 per cent of visits to most websites nowadays are from mobile devices – and this is only set to increase in the future. Visitors will therefore find that the new site is fully optimised for mobile use. Using Responsive Web Design, the site is developed in a way which allows it to perform effectively on any sized device. This includes a column layout which automatically reformats when expanded or shrunk to different resolutions. This in turn impacts on how the site rearranges itself for mobile screens, what content appears and in what order. Responsively designed sites also appear higher up in search engine rankings, making it easier for the industry to find the information that they need.
The new site can be seen at www.ferfa.org.uk